Title: Google Ads Specialist
Location: Remote
Type: Part time
Timings: 9 PM - 1 AM, Pakistan Standard Time
Job Description
We are seeking a highly skilled Google Ads Specialist to join our team on a part-time basis. The ideal candidate will have over 4 years of experience in managing and optimizing Google Ads campaigns, particularly for e-commerce businesses. Your expertise will be critical in driving online sales, improving ROI, and scaling ad performance.
Key Responsibilities:
• Campaign Management: Create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max to achieve e-commerce goals.
• Keyword Research: Identify and target high-converting keywords relevant to the brand’s products.
• Ad Copy Creation: Develop compelling ad copies aligned with brand tone and target audience.
• A/B Testing: Conduct tests for ad creatives, bidding strategies, and audience targeting to improve campaign performance.
• Performance Analysis: Monitor, analyze, and report on campaign performance, providing actionable insights to improve results.
• Budget Management: Manage ad spend efficiently, ensuring a positive ROI within budget constraints.
• Shopping Ads Optimization: Set up and optimize Google Shopping campaigns to boost product visibility and sales.
• Remarketing: Develop and manage remarketing campaigns to re-engage potential customers.
• Market Research: Stay updated with the latest trends and changes in Google Ads and e-commerce marketing strategies.
• Familiarity with Techniques and Strategies: Leverage advanced advertising techniques and strategies to optimize results.
Requirements:
• Experience:
• At least 4+ years of proven experience managing Google Ads campaigns, with a focus on e-commerce businesses.
• Hands-on experience in Google Ads Manager, Google Analytics, and Google Merchant Center.
• Technical Skills:
• Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.
• Proficiency in Google Tag Manager and conversion tracking is a plus.
• Analytical Skills:
• Strong ability to interpret data and use a data-driven approach for decision-making.
• Knowledge of SEO:
• Understanding of SEO and how it integrates with Google Ads.
Communication:
• Excellent verbal and written communication skills with attention to detail.
Availability:
• Ability to work independently and manage time effectively within a 20-hour/week schedule.